Uma Thurman fronts Virgin Media launch
Uma Thurman has been confirmed as the face of Virgin Media's multi-million pound launch campaign. The Oscar-nominated actress fronts the television ads for the largest Virgin branded company in the world. The premier of the TV commercial will be broadcast tonight. Over the course of several different adverts planned for the year Uma persuasively demonstrates the benefits of Virgin Media services. In one of the launch ads, the star will grab viewers' attention by revealing the number for her New York apartment - well almost - showcasing fixed price landline calls to anywhere in the world.
In the first ad to be shown tonight viewers will share an intimate moment with Uma as she unexpectedly pauses for a seductive ten seconds on screen. Not only will this guarantee a captive audience, but the commercial will break new grounds in creative advertising. Viewers will find themselves drawn to the screen as the Hollywood heavyweight silently stares out at living rooms across the country.
Uma's extended pause highlights Virgin Media's TV on demand service which is the largest and most advanced in the UK. Customers can order a programme or film, pause it, rewind it or forward it just as they would a DVD - allowing them to watch what they want, when they want.
Just in case one Uma isn't quite enough, Virgin Media have cloned her in another of the ads. Multiple Umas pop up to demonstrate the company's unlimited and high-speed broadband service.
Uma Thurman joins a legacy of international celebrities such as Kate Moss and Christina Aguilera by starring in a Virgin campaign demonstrating the company's superior access to A list talent.
Virgin Media offers customers an unrivalled range of products through Britain's only 'quadplay' package (TV, broadband, home and mobile phone). With one source for all their entertainment and communication needs, customers can enjoy a simpler, better deal and Virgin Media will set a serious challenge for its competitors. Virgin Media also promises to live up to Virgin's long-established reputation for offering world class customer service, value-for-money and innovation.
James Kydd, Virgin Media's managing director of marketing, said: "We are launching the most inspirational and exciting entertainment and communication company in the UK so it's only fitting that we've got the help of an iconic actress. Uma is renowned for slaying the opposition in Kill Bill and we feel that her involvement perfectly reflects Virgin Media's challenge to its competitors."
The campaign has been created by Rapier. The copywriters were John Townshend, Rapier Creative Partner, Liz Franklin and Jonathan Smith.
The Art Directors were Simon Stephenson and Kevin Howes. The media planning team was Goodstuff with media buying by Manning Gottlieb OMD. The director was Kevin Thomas at Thomas Thomas.
Virgin Media broadband
Labels: virgin-media-broadband
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