Sky Broadband available to 50% of the UK
British Sky Broadcasting Group PLC published results for the six months ended 31st December 2006 highlight the highest overall customer growth in six years, with 432,000 new customer additions in the second quarter alone.
The company's results also feature 'good progress' with Sky Broadband, gross bookings of 343,000 and 259,000 activated customers by 28th January 2007.
Alongside this, the Sky Broadband roll-out is said to be ahead of plan, with 771 exchanges unbundled (50% of the UK).
James Murdoch, Chief Executive said:
"At the end of our first full quarter as a broadband provider, benefits are starting to flow through the business. Sky Broadband is attracting new and
existing customers with more than two-thirds opting for our faster, paid-for products. The rollout of our all-IP broadband network is progressing ahead of
schedule. As a result, we now reach more households than the entire U.K. cable network with our "See, Speak, Surf" combination of TV, telephony and broadband
products."
"In 2007, we will continue to drive towards our goal of being the leader in entertainment and communications in the U.K. and Ireland. We're on track for our
targets and our expansion into broadband and telephony positions us well to take advantage of a growing opportunity in a £20 billion industry."
The Group's expansion into the U.K. broadband and telephony sectors got off to a good start with 259,000 broadband customers by 28 January 2007. In addition, British Sky Broadcasting are beginning to see the initial benefits to the wider business, with around 20% of Sky Broadband customers new to Sky and marketing efficiencies leading to lower SAC as the company are able to spread their fixed marketing spend per subscriber over a broader base. The mix of Sky Broadband subscribers has exceeded initial expectations with around 70% of on-net customers opting for a paid-for product. Finally, the roll-out of the IP-based broadband network has proceeded ahead of plan and is expected to achieve 70% coverage of the U.K. by the end of June 2007, a full six months ahead of schedule.
Sky Broadband
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