PlusNet celebrates a decade of Internet service
PlusNet, today celebrates its 10th anniversary in the evolving Internet business. PlusNet, one of the UK’s first ISPs, has enjoyed a reputation for working closely with its customers in order to provide compelling and innovative Internet services. It has used the 10th anniversary to launch two new initiatives to create value for its customers.
The tenth-anniversary celebratory offers to customers include:
1. A new free set-up offer. Customers have all set-up charges for free if they stay for 12 months. Customers are still only obliged to sign up for a one-month contract but if they leave within the first 12 months they pay the standard costs for modem and activation.
2. The biggest ever reward for customers recommending PlusNet. Customers who recommend PlusNet to their friends and family in February or March will be entered in a draw for a VW Golf R32 sports car worth £30,000.
Finally PlusNet is also refunding ten years of subscription worth over £2,000 to its first customer from 1997, who is now a broadband customer.
Lee Strafford, PlusNet’s CEO, said: “We owe our success to the transparent relationship we have with our customers and the talent and work ethic of my co-workers. PlusNet grew out of a discerning and enthusiastic community using our discussion forums and self-service tools. In 10 years we’ve grown entirely through customer referral – with next to no advertising. We’ll keep doing what we’re good at - listening to our customers and building the future of broadband with them.”
PlusNet launched on 1st February 1997 under the brand Force9. The company has grown from just seven staff to employ of over 200 people and last year generated revenue of over £45m. PlusNet recently laid out its plans for 2007 including a range of services and improvements. New services will include BT Vision, BT Fusion and a Home Hub. The company was bought by BT in January 2007 and will continue to operate as an independent subsidiary.
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