Be 24Mb broadband complaint upheld by ASA
The Advertising Standards Authority recently upheld complaints against Be Broadband (owned by O2) in respect of an advert for their Be Unlimited unbundled 24Mb (ADSL2) service.
Complaint
A press ad, for Be Un Limited, was headlined "up to 24 Meg broadband". NTL and a member of the public objected to the ad because they believed that the headline speed would be unattainable to most users. They believed that, with distance from the exchange, the service suffered from severe signal attenuation, which rendered the claim misleading.
www.asa.org.uk
Labels: asa, be-broadband
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