Virgin Media is on its way
Consumers today get their first glimpse of an exciting new presence in the UK media market as ntl Telewest and Virgin Mobile unveil the merged company's future name and logo. The re-branded company will be called Virgin Media and launches in the first quarter of 2007.
Virgin Media will exploit its unique ability to offer a 'quadplay' of digital TV, broadband, mobile and home phone to offer an unrivalled choice of entertainment and communication services. In September, ntl Telewest and Virgin Mobile provided a taste of things to come when they teamed up to launch Britain's first quadplay bundle, offering customers four products for £40 a month.
With major operational changes already underway at ntl Telewest, Virgin Media promises to live up to Virgin's long-established reputation for offering world class customer service. To help accelerate this transformation, the company has recently committed an additional £5 million in 2006 to improve customer care, ahead of the launch of Virgin Media.
Until the re-brand in early 2007, ntl Telewest will continue to provide services under its existing brand name. Virgin Mobile will continue as part of the new Virgin Media group. Going forward, delivering a wide range of outstanding content across multiple platforms will be an important focus for the re-branded company.
Steve Burch, president and chief executive officer, ntl said: "Virgin Media will shake up the market by bringing the Virgin traditions of value-for-money, brilliant customer service and innovation to the world of entertainment and communications. While work remains to be done between now and the re-brand, our decision to announce its name and logo today is a reflection of my confidence that we're well on the way to creating an organisation that can live up to this vision by consistently putting the consumer first."
Gordon McCallum, chief executive officer of Virgin Management Limited and ntl Board member added: "Taking on the Virgin brand is about much more than a new name and logo above the door. ntl Telewest's management team has consistently demonstrated that it understands this and the commitment that's needed to succeed. Much has already been achieved and we're confident that the company's on track to deliver the Virgin promise when we re-brand next year."
Labels: virgin-broadband
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