Pipex aims to get Hasselhoff to number one
Following the success of the advertising campaign for broadband provider Pipex, David Hasselhoff returns to the UK for a new project - the release of his latest single ‘Jump In My Car’.
Pipex, the multiple award-winning provider of integrated telecommunications and internet services, is delighted at how their recent ‘Powered by Pipex’ campaign has boosted David Hasselhoff’s popularity in the UK. Since Pipex signed him to become the face of their new marketing campaign for 2006/7, interest in the 'Jump In My Car' track has skyrocketed, gathering an army of fans around the country. Pipex has now bowed to the pressure from fans to release the single in the UK, as part of a newly funded venture entitled Skintight Recordings.
Peter Dubens, Chairman of Pipex said, “David needed no encouragement when we approached him about the release of ‘Jump in My Car’. He is delighted that fans liked the Pipex advert and said he’d love to release ‘Jump in my car’ in the UK.”
In a survey commissioned by Pipex earlier this year, Hasselhoff was voted "King of the Internet". The survey found that he was the cult star most searched for on the Internet. The survey also revealed that ‘The Hoff’ is the male star most likely to feature in emails - with 30% of young people emailing ‘The Hoff’ to friends, family and colleagues.
The new single ‘Jump in My Car’ is set for release on Skintight Records in early October, and was premiered exclusively on Radio One by DJ Scott Mills.
Pipex broadband
About Pipex
Pipex has a broad customer base including small/home-offices and blue chip companies, Pipex provides a comprehensive range of consumer, business and corporate voice, broadband, security domain name registration and shared and dedicated hosting solutions.
Pipex’s focus is simple: enabling businesses and consumers to achieve their aspirations through proven communications services and emerging technologies. This is achieved through an extensive portfolio of high-speed Internet connectivity, managed services and hosting, security and voice products - combining exceptional performance, innovation and a commitment to customer service.
Owning one of the UK’s most extensive communication networks, Pipex boasts more than 100 Points of Presence (PoPs) nationwide. In addition, state-of-the-art data centres, which are manned and monitored 24x7, ensure the security of Pipex’s customers’ business critical applications. Its commitment to investing in its technology infrastructure ensures that Pipex continues to deliver the most scalable, resilient, secure and reliable services.
For further information please visit www.Pipex.com
About David Hasselhoff
David Hasselhoff has one of the most recognised faces on TV throughout the world. David is not only an actor, but a producer, director, singer and broadway star. David first got the acting bug at the age of seven, when he took up singing and acting lessons.
David originally intended to forge a career on the stage, however, he was offered a part on TV as ‘Dr. Snapper Foster’ on the CBS programme ‘The Young and The Restless’. He starred on the programme for six years, becoming one of the most popular day-time television stars, which itself led to a huge fan following.
The desire to move up to prime time led David to take on the role of Michael Knight in the award winning, ‘Knight Rider’. During his four years here, David earned The People’s Choice Award for most popular actor. ‘Knight Rider’ ended in 1986, but its popularity continues, and the show still airs repeats in over 80 counties around the world.
The ending of the show meant that David could concentrate pursuing a singing career and, with the help of Jack White, an acclaimed German composer and producer, he recorded his first single, ‘Looking for Freedom’.
The success of ‘Knight Rider’, both internationally and nationally, made him the ideal choice for the producers of new series ‘Baywatch’, which first aired in 1989. The hour long series was about the adventures of L.A. lifeguards but, despite its popularity, the show was cancelled after only one series. Determined to make it work Hasselhoff managed to get the rights to the show and, with a little financial funding, brought the show back in 1991.
Since then David has involved himself with almost every aspect of performing, not only acting on television, but producing, directing, performing in musicals on and off Broadway, singing, touring and, given his popularity as a singer in Germany, he even performed on the Berlin Wall in 1989.
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