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Internet Marketing
Search Engine
Optimisation
Search Engine Optimisation (SEO) is the process of
making websites highly visible on the major search engines. With over 300
million searches made on Search Engines (SE's) every day, Search Engine
Optimisation can bring thousands of new customers to your website.
Many
companies offer core specialities for bringing you the utmost in internet
traffic, sales, and turnover, via professional Search Engine Optimisation
programs. Before investing in SEO services ensure that your preferred company
has a true track record in professional Search Engine Optimisation.
Link Building
Getting links to your site - so that search
engines will funnel potential customers to you - is a challenging task. A lot
of Internet marketing projects simply do not budget for full professional
Search Engine Optimisation services that can guarantee placement for key
commercial search terms via linking strategies. Getting keyword rich inbound
links from many different sites (from various IP ranges) is the single best way
to improve your Google rankings.
Pay per click
Pay Per
Click [PPC] advertising guarantees top rankings on a large number of major
search engines and directories. One only pays if a visitor to the search engine
clicks on your listing, not simply to appear in the top results. Therefore you
only pay for the traffic you receive. Using this model you can also track your
cost per click, as well as cost to sale.
Successful PPC sponsorship and
advert campaigns can provide valuable repetitive brand building and
reinforcement, by placing adverts on the top search engines on a cost-per-click
basis.
Affiliate Marketing
A company
(“merchant”) that sells product or services via the Internet can
recruit website owners (who then become “affiliates”) to place
adverts on their particular sites. When the affiliate sites direct extra
visitors to the merchant’s website and a sale is made, the referrer
(affiliate) will be rewarded by one of several methods. These include paying
for a sale, paying for a lead [recruitment and dating agency model] or paying
for a click. This is a very effective ongoing campaign but does require time to
build. We offer full management of such campaigns from conception through to
daily management.
Email marketing
Permission based email
marketing is a very effective strategy - where we provide (substantially)
self-administering email management systems. Systems that can harvest email
addresses and other useful information and send selected, personalised emails
on demand in either plain text or html format - or indeed video if
required.
Recommended Internet
marketing resources
Internet Marketing & SEO - Net
Media Marketing
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