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30th July 2005:
BBC
Live 8 and Glastonbury bring record online traffic
The BBC's
Live 8 website (bbc.co.uk/music/thelive8event) generated an unprecedented 14.6
million page impressions over the course of three days in early July; the
largest ever volume of traffic to a BBC Radio & Music website over a
three-day period.
The Live 8 WAP site for mobile phones generated
112,000 page impressions over the same three days.
The BBC's Glastonbury
Interactive coverage was also well-received, generating 13.4 million page
impressions in the fortnight of the festival.
The total for the online
offering - which spanned five websites (Radio 1, 6 Music, BBC Somerset, BBC
THREE and /music) - was three times last year's tally.
Away from the
festivals, BBC Five Live Sports Extra's commentary on Wimbledon and the NatWest
One Day Series contributed to 295,000 hours of live online listening for the
network during June - its largest monthly listening total for nine
months.
Wimbledon also contributed to a strong month for BBC Radio Five
Live, which recorded its second highest number of monthly unique user agents
and showed significant growth on last June – a month buoyed by Euro 2004
coverage. |
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