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22nd July 2005:
BBC
Beethoven downloads top one million
Live performances of
Beethoven's complete symphonies have attracted 1,369,893 download requests in a
BBC trial which was offered as part of Radio 3's The Beethoven
Experience.
The downloads were from Radio 3 programmes featuring live
performances, from Bridgewater Hall in Manchester, of Beethoven's nine
symphonies by the BBC Philharmonic conducted by Gianandrea Noseda and
introduced by Radio 3 presenters Petroc Trelawny and Sarah Walker.
The
programmes were available free of charge and therefore not eligible for the
Official UK Download or Top 40 singles charts, although the public's enthusiasm
for the programmes is evident from the individual totals:
Symphony no. 1
(available to download from 6-13 June) - 164,662
Symphony no. 2 (7-14 June)
- 154,496
Symphony no. 3 (6-13 June) - 89,318
Symphony no. 4 (7-14
June) - 108,958
Symphony no. 5 (7 to 14 June) - 139,905
Symphony no. 6
(28 June-4 July) - 220,461
Symphony no. 7 (29 June-5 July) - 185,718
Symphony no. 8 (30 June-6 July) - 148,553
Symphony no. 9 (1-7 July) -
157,822
TOTAL - 1,369,893
Roger Wright, Controller BBC Radio 3,
says: "This download experiment began as an added extra to our Beethoven
Experience and quickly took on a life of its own.
"The remarkable
number of downloads has already sparked a healthy debate about the place of
classical music in the digital world. I am thrilled that Radio 3 has shown how
wide the interest is in quality classical music and demonstrated how innovation
and the use of new technology can find new audiences."
"We hoped this
trial would give us an idea of audiences' demand for radio downloads and it's
certainly done that," said Simon Nelson, Controller of BBC Radio and Music
Interactive.
"Radio is changing and the BBC is working hard to give
audiences more control over when and how they listen." The downloads were
available for seven days after their broadcast as well as available streamed
for seven days from the BBC Radio Player.
The trial formed part of
Radio 3's Beethoven Experience (5-10 June), in which the complete works of
Beethoven were broadcast in one week. The BBC recently announced it will be
offering up to 20 programmes as podcasts and downloads, as a time-limited trial
to give a more detailed picture of audiences' appetite for downloads and to
inform the development of the BBC strategy for audio downloads and on-demand
content.
More details are available at
bbc.co.uk/radio/downloadtrial |
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