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Be Unlimited

Be Unlimited

Be Unlimited

Be Unlimited (“Be”) is the UK’s new ultra high-speed broadband internet service provider (ISP). The company was established in October 2004, with the working name Avatar Broadband Ltd., by Boris Ivanovic and Dana Pressman. The company will be deploying its own network in the UK, utilising the Local Loop Unbundling (LLU) EU directive, which allows independent operators to lease incumbent’s (British Telecom in the case of the UK market) last mile access infrastructure.

Be is run by a team of experts with extensive experience in the broadband and systems fields. The core team including Boris Ivanovic (Founder and Executive Director) came from Bostream, the largest Swedish DSL operator after Telia (the incumbent) prior to being sold to their largest competitor. They include Jocke Garmer (CIO), Johanna Arvestal (Product Manager) and Rickard Reite (Chief developer). Dana Pressman (Managing Director) has long experience in managing high growth system development organisations with both Oracle and Sapient.

Be’s mission is simple: to provide you with the best internet service, with the best products, at the best possible price.

But you’ve heard that all before, right? Words are cheap and every ISP likes to spend them freely. That’s why at Be we believe in deeds, not words. So we won’t shout our promises all over the front page. We’ll just deliver them.

With Be, what you see is what you get. And what you get is a lot. Unmetered, unrestricted and unchallenged Broadband – at unparalleled value for money.

Be’s honesty-through-action is also borne out through our on-going commitment to your support. How many times have you been frustrated by the lack of aftersales care? Sure. Companies are all ears until you buy. Then just when you need their help, you find yourself in call-waiting limbo. At Be, we do things differently. We do them the way we would like them done to us: as well as we possibly can. So if you ever need a supportive ear, you know you’ll find one. Whatever time of day, whatever time of year.

Finally, unlike so many ISPs, we won’t try to tell you what our unique, ultra-fast Broadband can do for your life. Or why our next market-leading innovation after 24 meg speed will blow your socks off (although it will). No, we’ll just go ahead and do it. Before anyone else

Because after all, only you know what you want from the web. Be just gives you power to get it. Just the way you want.

Be Unlimited broadband


Be Unlimited News

'Be' starts the 24 Meg broadband revolution
Be, the breakthrough broadband provider, today launched 'Be home 24 meg' - the UK's fastest broadband service. For just £24 per month, Be offers it's members speeds up to 24 megs and limitless 24 hour per day access to the Internet, using the free, wireless Be Box modem.

‘Be’ adds free Be Box wireless router to their 24 Mb broadband package (21/07/05)
Brand new 24 meg broadband provider Be Unlimited are to supply every one of their customers with a top-of-the-range 'Be Box' wireless router - for free. [read more]

‘Be’ to launch 24 meg broadband in the UK – BeThere.co.uk (30/06/05)
Brand new internet service provider Be is on the verge of launching 24 meg download speeds – the fastest in the UK and triple the speed of the current leading competitor. Using ADSL2+ technology that doubles the download bandwidth, together with LLU (Local Loop Unbundling), Be’s new service is a revolutionary overhaul of the UK broadband market. The rollout will start in London, quickly expanding to the rest of the UK. [read more]