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Seriously cost-effective broadband from Seriously
Internet (19/08/05)
Some would claim that in the main, broadband
ISP's don't seem to offer much by way of fresh, innovative consumer orientated
products anymore, just rehashed advertising and marketing ploys.
Harsh…maybe but ultimately true. Seriously Internet - a relative newcomer
to the broadband market - are hoping to set things straight.
Where you'd
expect to be told to pay a set rate for a set download limit, whether you use
it or not, Seriously Internet have decided to leave how much you use and how
much you pay, up to you. Simple.
Called Broadband Pay-as-you-go,
they've done away with the traditional set download limits and the dreaded AUP
in favour of a descending payment scale per gigabyte used, topped off at a
£27.99 payment limit, for truly unlimited usage.
When asked why
and how they came up with this product, Matt Black had this to say "From being
in the industry, looking at other ISP's and at people's usage, I felt that I
didn't want our customers to be or feel restricted, by price or by contract,
hence our pay-as-you-go scheme. Thorough the scheme we feel we've made
provision for all types of user. In reality the average customer only uses
between 3-5gb a month, which broadly consists of surfing, emailing, some music
downloads and gaming. Of course we do have some that use a lot more, but
because of the scheme they can do so without fear of hitting a monthly limit or
getting a shock of a bill at the end of the month."
It's somewhat
unusual for an ISP to openly say what their average customers usage is, but it
does illustrate that many people are paying for packages that don't suit them
and may not necessarily even need.
It appears Seriously may have hit
upon the 'killer application' with regards to broadband packages, or at the
very least found a niche in an otherwise crowded marketplace. As yet it's too
early to tell whether the main players will follow suit and create more
consumer orientated products, or whether they'll carry on battling it out with
ad campaigns and marketing.
Whatever happens Seriously have shown that
thinking about what the customer wants, giving them back some control, and
allowing them to make their own choices does work and works well.
Seriously Internet
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