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25th July 2005:
NTL
ntl to launch
On Demand digital TV services to 100,000 customers
ntl, the
UK’s leading digital cable TV company, today unveiled plans to launch
Video on Demand – its next generation digital TV service – to 100,000
customers over the next seven days. As a result, the number of customers with
its innovative ntl On Demand service will reach 375,000, just six months after
its UK launch.
This exclusive cable service takes digital TV viewing to
a new level of choice, control and convenience. It provides a unique on demand
viewing experience with a massive choice of films and programmes to enjoy.
Over the next seven days, ntl Digital TV customers in Luton,
Broxbourne, East and Central Herts, North and East Bedfordshire, Huddersfield
and Dewsbury will be able to experience on demand TV for the first time.
There’s no need to buy new equipment, arrange installation or pay an
additional monthly subscription
Following this stage of the roll out,
ntl On Demand will be available to 1.67milion homes within ntl’s network.
Video on Demand is the next step in the evolution of UK digital TV
market. The service is exclusive to cable customers due to its integral
high-speed fibre optic network. Satellite and terrestrial TV are unable to
offer this service.
ntl On Demand offers:
• Hundreds of
films available instantly including new releases for first time on TV
• Pick of the Week to catch up on favourite programmes that have been
missed
• Over 50 hours of children’s programmes every week with
no advertising
• A huge music video jukebox service featuring
multi-platinum selling acts anytime of the day plus classic music videos
• Standard features include pause, fast-forward and rewind
Shai
Weiss, Managing Director, ntl Consumer Products, said: “Cable’s
network advantage means that we can offer this type of outstanding on demand TV
experience. It’s exclusive to cable and the feedback from customers has
been exceptional. Not only is there a great choice of what to watch, but
it’s also great value. For instance, King Arthur, a recent movie premiere,
was available for just 50p. Only cable offers that type of value, choice and
convenience.”
ntl On Demand has huge support from the UK and
international content industry. Partners include the BBC, Paramount, Universal
Music, Nickelodeon, Jetix, Warner Music, Entertainment Rights, VPL, The Walt
Disney Company, Hollywood Pictures, Touchstone Pictures, Miramax Film
Corporation, Buena Vista International, Inc. Sony Pictures Entertainment, Sony
Pictures Classics, Columbia Pictures, TriStar, Pathé, Icon Films and
Playboy TV.
About NTL Incorporated
• NTL
Incorporated (NASDAQ: NTLI) offers a wide range of communications and content
distribution services to residential and business customers throughout the UK.
• ntl is the UK's largest cable company with 3 million residential
customers, and the UK's leading supplier of broadband services to consumers,
with over 1.4 million broadband customers.
• ntl's network can service
7.9 million homes in the UK.
[NTL Broadband]
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