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Easynet broadband

1st April 2005: Easynet
New Research Identifies 50% Cost Savings For Businesses Migrating To Broadband Networks


New research published today by Analysys Research offers the first comprehensive evaluation of the business case for switching from leased line to broadband access for IP VPNs. The report, commissioned by Easynet, is an important step forward in establishing the case for broadband as the access technology of choice for corporate data networks.

Analysys's research puts forward strong evidence of the substantial gains to be achieved by migrating to broadband technology. The report demonstrates how over a typical three-year contract, a broadband solution can deliver savings of more than 50%. On a medium-sized network of 70 sites this represents a cost saving of over GBP677,000. What is more, the payback time – even taking into account installation and project management costs in migrating to the new contract – for the switch to a broadband network is less than a year.

IP VPNs have become the technology of choice for medium-sized and large companies. Businesses are migrating to these networks as they realise that a high capacity IP infrastructure can enable the transformation of business in terms of return on investment and cost savings, providing a foundation for growth and the ability to run new applications which entirely change the way businesses operate.

IP VPNs provide a secure, flexible and lower cost infrastructure option for companies looking to integrate local and wide area networks, deliver hosted and outsourced applications as well as business critical applications, connect workers at home or out of the office and converge voice and data networks. In spite of these advantages, no hard ROI case for migrating to broadband has been undertaken.

The report is clear that not all broadband solutions can be considered as a replacement for leased lines. Only providers of broadband solutions with MPLS are able to offer guaranteed levels of bandwidth matching those offered by leased lines. Analysys highlights the significance of Local Loop Unbundling, identifying that only suppliers who offer broadband over their own unbundled local loop can ensure that end-to-end quality of service can be offered to match leased line performance.

Jill Ainscough, Easynet managing director commented, "Some businesses are wasting a considerable amount of money on their current infrastructure by putting off a migration to broadband. Beyond the considerable cost savings, the opportunity to significantly upgrade network capacity to support new ways of working and transform business makes for an utterly compelling business case."

Simon Sherrington, Head of Custom Research at Analysys said, "With more and more companies moving to broadband-based IP VPNs there is now enough evidence to evaluate the business case. Network organisations who have invested in pure IP, next generation networks over MPLS are providing medium and large enterprises with a compelling alternative to leased lines. When access is offered over the supplier’s own unbundled local loop, the same high levels of Quality of Service can be guaranteed, but at a vastly reduced cost."

As the market leader in local loop unbundling and with a pure IP, next generation network over MPLS, Easynet is an excellent example of the new breed of IP networking organisation, with the infrastructure necessary to provide medium and large enterprises with a compelling alternative to leased lines."

The report includes example of businesses that have recently made the move over to broadband-based IP VPNs including Arla Food, Calor, Newcastle Building Society and Select Education. The reasons given by these organisations for the switch include replacing their legacy networks, enhancing their network capability, delivering cost savings, integrating business critical applications and creating the opportunity for a move to VoIP in the future.

[Easynet broadband]

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